Duygu Massol kicked off her career in styling and content creation ten years ago and has worked with the leading fashion magazines such as Marie Claire and Harper's Bazaar. She applied her experience in creative style consultancy for fashion brands in their campaigns as stylist and creative director. She combines her know-how in fashion with content creation and production.
"I love to combine unconventional textures and color palettes that don't seem harmonious at first glance and to turn them into beautiful characters in a new story and that comes with years of practice" she says, so she is more of a storyteller than a stylist.
Duygu produces confident and engaging stories for her clients. She forms a vision to portray a distinctive style, whether it be for a new line of clothing for a department store, brand or for the design concept of a fashion magazine. She creates a brand image, conception, and on-brand execution of all visual print and digital materials. She also chooses and co-ordinates outfits for models in photo shoots or videos; and chooses props and accessories and prepares them for shoots.